Be:First

BE:FIRST is a six-member dance and vocal group from BMSG, the Japanese artist collective founded and led by SKY-HI. Comprising SOTA, SHUNTO, MANATO, RYUHEI, JUNON, and LEO, the group brings together exceptional talent across vocals, dance, rap, songwriting, composition, and choreography.

Their chemistry is as striking as their individual charisma — each member distinct, the group unmistakably unified. Dominating Japanese charts since before their official debut, BE:FIRST have since set their sights on Asia and the world, and LaLaLa Festival is exactly the kind of stage that moment calls for.